What Is the NOOM INC Charge on Your Bank Statement?

What is a Noom Charge on Your Bank Statement?

If you notice a charge labeled "NOOM" or "NOOM *SUBSCRIPTION" on your credit card or bank statement, it represents a payment to Noom Inc., a digital health company that provides weight loss coaching, nutrition guidance, and behavioral psychology programs through a mobile app. Founded in 2008 and headquartered in New York City, Noom has served over 50 million users worldwide with its science-based approach to sustainable weight management.

Noom operates on a subscription model, meaning users pay recurring fees (monthly, bi-monthly, or annually) for continued access to the app, personalized coaching, and educational content. Understanding these charges helps you verify their legitimacy and manage your wellness spending effectively.

Common Reasons for Noom Charges

Several legitimate reasons explain why Noom might appear on your statement:

Noom Weight Subscription

The most common Noom charge is the recurring subscription fee for Noom Weight, their flagship program. This psychology-based weight loss program includes:

• Personalized meal plans and food logging with color-coded calorie tracking
• Daily educational articles and quizzes about nutrition and behavior change
• One-on-one coaching from certified health professionals
• Group support through community features
• Exercise tracking and integration with fitness apps
• Progress tracking tools and weight loss analytics

Subscription costs vary based on commitment length and promotional offers, typically ranging from $19-42 monthly or $129-199 for annual plans paid upfront.

Free Trial Conversion

Noom frequently offers free trials lasting 7-14 days. When you sign up for a trial, you provide payment information, and charges automatically begin when the trial period ends unless you cancel beforehand. Many users forget about trials and see unexpected charges when they convert to paid subscriptions.

Noom Mood Subscription

Beyond weight loss, Noom offers Noom Mood, a mental health and emotional wellness program focused on anxiety, stress, and depression management. This separate subscription ($49-99/month typically) charges independently from Noom Weight.

Noom Med (Weight Loss Medication Management)

Some users enroll in Noom Med, which combines the Noom Weight program with prescription weight loss medication support and medical consultations. These subscriptions have higher monthly costs to cover medical services.

Annual Subscription Renewals

If you purchased an annual Noom subscription months ago, you might see a large charge ($129-199+) when it auto-renews for another year. These renewal charges can be surprising if you forgot about the subscription or didn't realize auto-renewal was enabled.

Typical Noom Charge Amounts

Noom pricing varies based on plan type and length of commitment:

• $0.50-1.00: Trial authorization hold (refunded or applied to subscription)
• $19-42: Monthly Noom Weight subscription (most common)
• $60-70: Two-month billing cycle payment
• $80-120: Multi-month prepaid packages (3-4 months)
• $129-199: Annual subscription paid upfront
• $49-99: Noom Mood or specialized program monthly fee
• $150-300: Noom Med programs with medical support

Pricing can fluctuate significantly based on promotional offers, so your charge might differ from typical ranges.

Noom Descriptor Variations

Depending on your bank and payment processor, Noom charges may appear with various descriptors:

• NOOM: Standard company name
• NOOM INC: Full corporate name
• NOOM *SUBSCRIPTION: Explicit subscription billing
• NOOM.COM: Website purchase
• NOOM WEIGHT: Specific program identifier
• NOOM *RENEWAL: Automatic renewal charge

What to Do If You Don't Recognize a Noom Charge

If you see a Noom charge but don't recall signing up, follow these steps:

1. Check Your Email

Search your email (including spam/junk folders) for messages from Noom. Look for subscription confirmations, trial signup receipts, or billing notifications. Noom sends welcome emails immediately after signup.

2. Review App Store Subscriptions

If you downloaded Noom through the Apple App Store or Google Play Store, check your app store subscription settings. Many users subscribe through app stores rather than directly through Noom's website.

iOS: Settings → [Your Name] → Subscriptions
Android: Play Store → Menu → Subscriptions

3. Check the Noom App

If you have the Noom app on your phone (even if you haven't used it recently), open it and check Settings → Subscription to see your active plan and billing details.

4. Ask Household Members

If you share credit cards with family members, check whether someone else signed up for Noom using your payment method. The app is popular for weight loss goals, so partners or family members might have created accounts.

5. Review Trial Signups

Think back to whether you might have signed up for a free trial weeks ago while browsing weight loss solutions. Free trials convert to paid subscriptions automatically, and the charge appears only after the trial ends.

6. Contact Noom Support

Reach out to Noom customer support at support@noom.com or call 1-646-980-0858. Provide the charge date, amount, and last four digits of your card. They can look up your account and verify the charge.

7. Dispute Unauthorized Charges

If you're certain the charge is fraudulent, contact your credit card company or bank immediately to dispute the transaction and request a new card to prevent future unauthorized charges.

Noom Refund and Cancellation Policies

Understanding Noom's refund terms is crucial for managing your subscription:

Cancellation Process

You can cancel your Noom subscription at any time through three methods:

Method 1: Through the Noom App

1. Open the Noom app
2. Tap the Settings icon (gear symbol)
3. Select "Subscription"
4. Choose "Cancel Subscription"
5. Follow the prompts and confirm cancellation

Method 2: Through Your App Store (if applicable)

If you subscribed via iOS App Store or Google Play, you must cancel through the respective store's subscription management interface.

Method 3: Contact Support

Email support@noom.com with your cancellation request, including your account email and reason for canceling.

Refund Policy

Noom's refund policy includes:

• 14-Day Money-Back Guarantee: Full refunds available within 14 days of initial subscription purchase
• After 14 Days: Refunds are considered case-by-case and not guaranteed
• Trial Periods: No refund needed if you cancel before trial ends—simply no charges occur
• Multi-Month Plans: Partial refunds for unused months may be available depending on circumstances

To request a refund, email support@noom.com with your account details, subscription purchase date, and reason for the refund request. Refunds are not automatic and require approval from Noom's billing team.

When Charges Stop

When you cancel, charges stop immediately—you won't be billed again. However, you typically retain access to the app until the end of your current billing period that you've already paid for.

How to Contact Noom

If you need assistance with charges or your subscription:

• Email: support@noom.com (primary support channel)
• Phone: 1-646-980-0858
• Help Center: support.noom.com
• In-App Support: Settings → Help → Contact Support
• Social Media: @Noom on Twitter, Facebook, and Instagram for general inquiries

When contacting support, provide your account email, the date and amount of the charge in question, and any relevant order or transaction numbers.

Managing Your Noom Subscription

To avoid unexpected charges and manage your subscription effectively:

• Set calendar reminders for when free trials end
• Review your subscription status monthly in the app or app store
• Enable email notifications from Noom to receive billing alerts
• Take screenshots of cancellation confirmations as proof
• If you subscribed through an app store, remember that canceling in the Noom app alone doesn't stop app store billing
• Update payment methods before cards expire to avoid failed payment issues
• Consider annual plans if you're committed—they offer significant savings over monthly billing

Is Noom Legitimate and Safe?

Yes, Noom is a legitimate, well-established digital health company with strong credentials:

• Founded in 2008 with headquarters in New York City
• Over 50 million users worldwide
• Backed by major investors including Sequoia Capital and Samsung Ventures
• Employs certified health coaches with credentials in nutrition and psychology
• Published peer-reviewed research on program effectiveness in medical journals
• Compliant with HIPAA privacy regulations for health data
• Uses secure payment processing and encryption for credit card information
• A+ rating from the Better Business Bureau (though some subscription complaints exist)

While Noom is legitimate, some users complain about aggressive upselling, difficulty canceling, or feeling the program didn't meet expectations. The company has faced criticism for trial-to-paid conversion practices that some users find unclear.

Noom vs. Alternatives

Noom competes with other weight loss apps and programs like WW (Weight Watchers), MyFitnessPal Premium, Lose It!, and Calibrate. Key differentiators:

• Psychology Focus: Noom emphasizes behavioral psychology and cognitive restructuring
• Human Coaching: One-on-one coaching from real professionals (not just automated responses)
• Color-Coded System: Unique food categorization by calorie density (green, yellow, red)
• Education-First: Daily lessons on nutrition science and behavior change
• Higher Cost: Generally more expensive than basic tracking apps

Common Noom Charge Issues and Solutions

Charged After Cancellation

If charges continue after canceling, verify where you originally subscribed. If you signed up through an app store, you must cancel there even if you canceled within the Noom app. Contact both Noom support and your app store if charges persist.

Trial Converted Without Notice

While Noom does send trial-ending reminders, they can end up in spam folders. If you feel you weren't adequately notified, contact support immediately and request a refund based on their 14-day policy.

Unable to Cancel

Some users report difficulty finding cancellation options in the app. If you can't locate the cancel button, email support@noom.com directly with "CANCEL MY SUBSCRIPTION" in the subject line, or cancel through your app store subscription settings.

Unexpected Annual Renewal

Annual subscriptions auto-renew unless canceled before the renewal date. Noom sends renewal reminders, but they're easy to miss. Set your own calendar reminders 30 days before annual renewal dates to decide whether to continue.

Final Thoughts

A Noom charge on your bank statement typically represents a legitimate subscription to their weight loss coaching program, either as a monthly fee or longer-term plan payment. With over 50 million users, Noom is a recognized player in digital health and weight management. If you have questions about a charge, Noom's support team can verify transactions and assist with cancellations or refunds within their policy guidelines. To avoid unwanted charges, carefully review trial terms before signup, set reminders for billing dates, and cancel promptly if the program doesn't meet your needs. Always verify cancellation confirmations and check both the Noom app and your app store subscription settings to ensure billing has stopped.